Often cult food is over hyped. You queue for what feels like enough time to make your stomach eat itself and then by the time the innovation arrives on a plate your too tired to even enjoy it. That or you conclude you couldn’t possibly enjoy anything enough to last through a queue like that again.
Shake Shack had that kind of hype, but lived up to it. No longer the new kid to the fast food block, Shake Shack has now got branches all over the States, the Middle East, Turkey and now London! The queues at the Covent Garden, London branch make you think they’re giving away gold, but actually this little tray is being dispensed.
The burgers pride themselves on being super soft, melt in the mouth with the most delicious sweet bun. I always go with cheesie fries and an ice tea to top it off. It really is one of my favourite fashion week fillers (if you follow me on Instagram you will know its true).
For me it will always be a NYC meal, but I’m so happy to be able to stave of the cravings with one in London now!
Photos Pete Navey